AboutCoached is a heart rate training programme that helps runners and triathletes to optimise, track and enjoy their training. We offer a range of services including online coaching, performance testing and group training to any anyone looking to train in a more purposeful manner.
Coach/Trainer(s)Ben Pulham (Founder)

A former elite triathlete who has represented New Zealand at Triathlon World Championships, World Cups and in the Olympic Trials, Ben is a sought after endurance coach who has worked with thousands of athletes and many global brands including Under Armour, Nike, P&G, Apple, Standard Chartered, Facebook, Cisco and BMW.

Jim Webster (Exercise Physiologist)

Holder of a bachelor’s degree in sports and exercise science, Jim has worked with hundreds of people in Singapore and the UK to optimise the way they train, eat and live. Passionate about a quantitative approach to exercise, Jim oversees testing in the Coached lab. With a strong background in strength and conditioning, he loves teaching his clients how the body works and what they can do to get the most from it.

Ming Leung

Ming is an avid runner who joined Coached as a member in 2016. He ran his first marathon in 2017 (5:01:28) and has now completed 7 half marathons, 2 30K’s, and 6 full marathons to date, lowering his personal best marathon time to 3:48:31.

As a former Project Manager with a background in Engineering, Ming is data-driven in how he views the sport. He seeks to bring insights and meaning to numbers and trends to assess how training is progressing. Ming also has a particular understanding of runners who may not have come from an athletic background and is excited to share everything he has learned.
Training ScheduleOnline coaching, 24/7
Venue Your laptop, tablet or mobile phone
Type of Training Offered- Customised Training Programme
- Trial Classes
Remarks- Coached online training programmes come with a 14-day free trial.
- Free trial of group training are also available upon request.


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RUN Singapore is the first flagship title created by Bold Ink Magazines in 2012. Positioned as the only running magazine in Singapore, the publication has since built its strong reputation within the running/sports industry. With almost 80% of all leading sports brands advertising with the magazine and a fast growing subscriber base, the publication is set to be the leading running magazine in the region.


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