Fashion Forward Performance with New Balance


Get to the cutting edge of performance with the latest from New Balance.

The casual apparel trend of incorporating athletic clothing into daily dress ensemble is an ingenious and practical trend that came to the fore recently. It’s quite clever for its appropriation of the comfort and sweat-wicking properties of workout wear.

Scoring the ‘athleisure’ tag and described as a fashionable hybrid of business casual meets athletic wear, the term fashionable can be a topic of debate – though New Balance’s newest line of on and off-track style apparel and footwear may make fashion mean double takes.

The New Balance range of athleisure wear for men and women marries performance and sophistication all rolled into a sensible form. From sports bras to jackets, its modern craftsmanship and elevated design keep you supported, dry and ready to go.


Their proprietary NB Dry Fit and NB Heat Fit technologies in all their apparel ensure your ensemble does more than make you look great. And as it goes, no outfit is complete without dope kicks to get you into the going in the right direction.


Known for their stylish and ergonomic designs, New Balance has been a favourite to many, from athletes to the working class, since 1906. With a wide collection of models to suit wearers’ needs and wants, the brand has expanded and are leaders in the athleisure trend.


Step in and experience ultimate comfort with the Fresh Foam Cruz. Boasting a low bootie construction for a stylish and comfortable run, it offers a stretch heel with loop to provide busy bees that easy slip-on, on-the-go without compromising panache. Launched just recently in April, and already with colour updates for the end of 2017, the lightweight Fresh Foam Cruz was designed with soft cushioning technology for exceptional comfort to active personalities.


A new and fresher model, the Fresh Foam Cruz Protect Pack kicks it up a notch with a protective, water-resistant mesh design to endure wet elements, which makes it perfect for the year-end monsoon season. Equipped with the brand’s proprietary Fresh Foam synthetic midsole saddle and technically engineered upper to ensure maximum water-resistant capabilities, the well-loved slip-on construction is retained to ensure maximum comfort. Not forgetting its full ground contact rubber outsole to provide superior traction on most surfaces.


And for wearers who prefer a high-top bootie pair, the Cypher Run will wow you on and off the field. Its performance technologies along with a progressive, modern mid-cut silhouette make this New Balance kicks one of a kind.
NB7Equipped with ground contact EVA foam that wraps snug around the heel as well as a lightweight, plush feel underfoot and mid-cut design, wearers will experience comfort and support from their ankles down keeping it protected from the elements too. To wrap it up, speed lace closures are incorporated to allow for easy on and off wear that will fit perfectly. The Cypher Run is available in both men and women’s sizes in a variety of colourways.

Looking your best never felt so comfortable! Find the current season range in New Balance Experience Stores island-wide, or check out the range online at!

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Run Singapore is the first flagship title created by Bold Ink Magazines in 2012. Positioned as the only running magazine in Singapore, the publication has since built its strong reputation within the running/sports industry. With almost 80% of all leading sports brands advertising with the magazine and a fast growing subscriber base, the publication is set to be the leading running magazine in the region.

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