BY As the sporting lifestyle continues to gain popularity in Singapore, athleisure is often the first choice for many due to the comfort it provides for both exercising and everyday activities. Leveraging on the popularity is Love, Bonito and its foray into the active wear market with the new launch of cheak.
The Southeast Asia’s leading womenswear brand has officially expanded into the activewear category with the acquisition of butter. – a Singapore-based activewear brand – and launched its sister brand, cheak. With its brand’s mission focusing on empowering the women’s community in Asia, the activewear line is thoughtfully designed for the everyday Asian women who are energetic and on-the-go.
The newly introduced line features two fabrics, namely BaseCore® and BaseFlex® that are suitable for various needs. The BaseCore® is sweat wicking and compressive, runners will definitely enjoy optimal comfort for their high-intensity trainings including spinning or HIIT sessions. On recovery days with low-intensity activities, appreciate the ultra-soft and silky smooth BaseFlex® good for everyday wear. Keeping an Asian-centric design philosophy in mind, runners can also look forward to the inclusive sizes that range from XXS to XXL as well as the wide range of colours to spruce up your activewear wardrobe.
Exclusive at the launch of cheak, RUN Singapore had the opportunity to have a quick chat with the Co-founder of Love, Bonito, Rachel Lim, who shared the motivations behind the expansion into activewear.
“I’ve had the privilege of coming alongside the journey with more than half a million women all over the world. I’ve always believed that Love, Bonito is not just in the business of fashion, but ultimately in the business of women. I think that’s something that is very important for us to expand. Even though fashion has been the main vehicle for us to reach out to women, we want to see how we can also journey with her through the different aspects of her life”
Rachel Lim, Co-founder of Love, Bonito
Looking beyond exercising, she also shares the versatility of the activewear line and the ways in which women can enjoy the apparels. Complementing the active lifestyle, cheak was created to ensure that activewear goes beyond technicalities so that women can feel good to stay longer in it. Going from workouts to running errands, and even for meetings while still looking presentable.
While there are many activewear brands available in the market, cheak is definitely one to look out for when females runners are shopping for their next meet-up run with friends. From the various sports bra designs to leggings and biker shorts, there’s bound to be an item that will fit their daily activities.
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