BY In the fast-paced world we navigate, where wellness is more than just a trend, Morinaga Weider In Jelly stands as a beacon, embodying a commitment to health, innovation, and a rich, fulfilling life. As the Morinaga Group charts its course toward transforming into a wellness company by 2030, the journey is illuminated by the iconic silver-based tone of "Weider In Jelly" for all, a product that transcends the conventional to become a symbol of nutrition, exercise, and deliciousness.
The Morinaga Group's ambitious 2030 vision is more than a corporate goal - it is a promise to redefine wellness. Envisioning a state where a healthy mind, body, and environment converge to create a truly fulfilling life, Morinaga aims to be the architect of this transformation. With a history spanning 120 years, the company pledges to evolve its reliability and technology, becoming the foremost brand supporting nutrition, exercise, and taste for individuals worldwide.
In 1994, Morinaga introduced a revolutionary product - Weider In Jelly, a pioneer in the Jelly Drinks category. Today, it comprises the top share* of the market in Japan that it pioneered and now consists of many different jelly drinks. Shaped by the feedback from athletes and active consumers, Weider In Jelly emerged as the go-to solution for those seeking quick and efficient nutrition, unencumbered by the limitations of traditional canned beverages (difficult to consume during the middle of a sports event and hard to dispose etc.)
The success of the Weider In Jelly product series lies in its meticulous balance of creating a unique taste sensation and ensuring easy consumption. The springiness and firmness of the jelly, coupled with the optimal flavour, have made Weider In Jelly a staple for top athletes and the general consumer alike. The product’s innovative packaging that is easily transportable, re-closable and consumable (Packaged as a squeezable portable pouch-with-straw) further underlines the brand's commitment to integrate it into an individual’s daily life or training.
Weider In Jelly communicates with consumers through a diverse range of occasions, positioning itself as the solution for different energy needs. From meeting basic energy requirements for the active and focused group to providing additional nutrients (vitamins, minerals, proteins, water & electrolytes) for health maintenance, beauty, and more, Weider In Jelly has become a versatile companion for various lifestyles.
As Morinaga Weider In Jelly unveils its 2023 campaign, the emphasis remains steadfast on being a "10-second charge." The product has consistently proven to deliver in the hustle and bustle of modern life. With variants like In-Energy providing the energy equivalent of two bananas and In-Multivitamin offering a complete daily vitamin blend, Weider In Jelly ensures that every squeeze is a step towards a healthier, more vibrant life.
In Singapore, both the energy and multivitamin variants of Morinaga Weider In Jelly are currently available in selected Fairprice and Cold Storage stores, inviting consumers to experience the wellness revolution encapsulated in a 10-second charge. Morinaga's journey towards becoming a wellness company is not just a corporate vision - it is a promise delivered with every sip and squeeze of the Weider In Jelly.
* Source: INTAGE SRI+ Spouted Pouch Market: Cumulative Sales Value from November 2022 to October 2023
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