Nike’s Time to React

Nike fans have been waiting with bated breath for the launch of the new Nike Epic React Flyknit, the brand’s new, much-hyped running shoe that is built on Nike’s new React midsole foam material. We were given an early preview of the shoe at the beginning of April when we were invited to the launch of the Nike Go BKK experience in Bangkok. In an exclusive collaboration with the Line messaging app, runners in Bangkok will be able to run past various hotspots in the city and accumulate reward points daily, which can then be used for discounts are Nike and other retail stores in Thailand. nike 2 What we really want to know though, is how the Nike Epic React Flyknit behaves in use. The React foam was first used in the brand’s basketball shoes last year, and it has now found its way into the running shoe range. Described as a material with finely tuned impact shock absorption properties and energy return, Nike claims that it has 13 percent more energy return properties than the brand’s current Lunarlon foam. The material is soft, supple and also highly durable. Only the heel and toe section of the shoe is capped with a rubber outsole. The middle section is composed of the same React foam as the midsole, saving weight and enhancing the shoe’s overall flexibility. The shoe’s upper is simple. The forefoot, toe and arch are very sculpted thanks to the one-piece Nike Flyknit bootie. It’s minimal and close to the foot but still supportive. nike 3 The shoe still exhibits Nike’s typically narrow width, but the Flyknit upper is quite a paradox, with enough stretch to allow for your foot to expand sideways, but is also firmly supportive despite the stretch. The React foam works exactly as advertised, and is noticeably firmer than much of the competition. It looks more refined too, with a smoother, well-finished surface texture. There is a noticeable level of stack to the midsole thickness visually, but this is hardly noticeable in use. The Nike Epic React Flyknit is now available in Singapore in four different colourways. Check it out at the local Nike retailers. Also happening this Sunday, RUN Singapore will be marking our sixth anniversary with an anniversary run starting from the Boomarang at Boat Quay, supported by Nike. Readers who have successfully signed up are entitled to a Nike outfit. More information here:


RUN Singapore aims to be a complete resource for Singaporean runners and marathoners of all ages and abilities. It features quality editorial that provides the latest news, information and expert advice to motivate them to run efficiently and train intelligently and lead a balanced life. Be inspired by special features covering professional runners and their quests on their races as well as amateur runners who grown to love the sport. The magazine also features all aspects of the running lifestyle including health and nutrition, travel, skincare and sports fashion.
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Run Singapore is the first flagship title created by Bold Ink Magazines in 2012. Positioned as the only running magazine in Singapore, the publication has since built its strong reputation within the running/sports industry. With almost 80% of all leading sports brands advertising with the magazine and a fast growing subscriber base, the publication is set to be the leading running magazine in the region.

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