Phuket was the place to be last weekend, with families and friends joining together to run and have fun for a healthy, conscious, holiday. Welcoming more than 10,000 runners from all over the world, Phuket was the site of Thailand’s world-class marathon festival, “Phukethon 2017.” The event started with a two-day running and sports expo before the main event that happened on 10th December. Officially named the “SAT Phukethon Running Expo presented by Rev Runnr”, the event featured products from 80 international brands at discounted prices of up to 50 per cent, as led by the distributor Rev Runnr. Customers picked up heaps of discounted items from brands like ASICS, Under Armour, Altera, On, HOKA One One, and Saucony. The event was not without flair and music. When the Phukethon press conference was held on the opening day, the audience was entertained by Japanese comedians and the Japanese girl group Sweat 16!, who were all specially flown in by sponsor Umay+, a cash card provider that also sponsored the 5km Jelly Beach Run. They spent the afternoon hyping up the crowd for the weekend. Saturday kicked off the weekend with a Colour Fun Run presented by Thanyapura, the largest sport training centre in Thailand. Participants from all over got the opportunity to get families and friends involved with a healthy and fun workout. Runners and entertainers also joined the “Umay+ Clean the Beach” initiative, a move to help clean the Nai Han Beach in the afternoon of December 9 in preparation for the full-scale marathon the next day. The result was a clean beach that was the site of many races that weekend, including the 5km Jelly Beach Run, which provided fun, food and music along the route. This was held in the evening after the clean-up, and it reminded participants the importance of working hard in order to reap the rewards afterwards. The 10th of December was the date of wholesome, family fun. Runners who took the different routes were treated to the different areas of Phuket that not many would choose to go, including a route into the old Sino-Portugese town, the Queen Sirikit Park, and Laem Promthep (Promthep Cape). Participants enjoyed a safe run with the help of full road closures, and police were on hand to help with making sure racers were safe running the courses. The Phukethon was a great weekend event for fun loving families who wanted to do something fun and sporty away from home, but with the added pleasure of a beautiful, socially conscious message of respecting the space you live and use. Like more updates like this? Follow us on Facebook for more!