The Under Armour HOVR Machina

Faster, softer, and fully connected for personalised coaching

UNDER ARMOUR BY | UPDATED 6 MONTHS AGO

Photos Under Armour

There are no shortcuts to a fitter, faster you. Under Armour understands the fire that drives you, and is ready to show the way with its 2020 range of new UA HOVR Connected shoes.

Built on Under Armour’s proprietary HOVR midsole cushioning foam, the Connected series of shoes also include a revolutionary chipset that connects to the UA MapMyRun app. The Bluetooth enabled chipsets are designed to stay activated for the lifetime of the shoe, completely without the use of an external battery.

This allows the shoe to automatically track your metrics, including stride length, cadence, pace, distance, and even foot strike angles plus ground contact time.

The UA MapMyRun app then downloads the data tracked by your shoes through a secure Bluetooth connection, delivers the analytics, and then turns it into real-time guidance to coach you via your smartphone.

Pretty cool huh?

Furthermore, the whole package is compatible with a Samsung or Apple smartwatch to give you real-time audio, visual and haptic coaching feedback.

Topping the list of the 2020 UA HOVR Connected range is the brand new UA HOVR Machina, a revolutionary distance running shoe with an internal propulsion plate, built for neutral pronation runners.

Push your pace and bang out those negative splits with the HOVR Machina’s plush cushioning supporting every foot strike and the durable two-pronged Pebax and carbon blend propulsion plate giving springier toe-offs.

The key goal that the UA HOVR Machina aims to achieve is to marry two seemingly opposite attributes:  constructing a consistently cushioned distance running shoe with the speed of a racing flat.

The shoe’s upper is made entirely out of a form-fitting, lightweight breathable mesh. Further reinforced with structural reinforcements at key locations, it delivers confidence-inspiring support without weight and bulk.

Four distinct components come together from the midsole onwards to create the perfect balance of speed and comfort. A full-length HOVR foam midsole that is surrounded by a mesh Energy Web gives a zero-gravity feel and energy return. This is bonded to the springy propulsion plate, and under that is a shaped foam frame to keep your run smooth and stable for miles.

Topping off the shoe is a multi-piece outsole made of grippy blown rubber, shape for anatomical flex in the forefoot. The 8mm heel offset is a perfect balance for runners that demand good impact absorption balanced with a slight forward tilt for momentum.  

Built directly into the midsole of the HOVR Machina and invisible from the outside is the UA Connected chip. Designed to track and analyse every step you take, it is your personal coach that is always ready to show you how to improve, once paired to the UA MapMyRun phone app. 

Motivate yourself with the myriad of features on MapMyRun, including community connections and digital badges to earn at key milestones along your training journey. The only way to become a better runner is to go right through all your doubts and weaknesses, and the UA HOVR Machina is all ready to help you get there.

Priced at S$229, get your own connected running experience now with the UA HOVR Machina at Under Armour stores islandwide and online at https://www.underarmour.com.sg/.

Receive a FREE shoebag only at Under Armour Funan when you purchase any HOVR running shoes from 7-9 February. While stocks last. T&Cs apply.



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