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A Homegrown Innovation with Purpose
Founded in September 2024, Therapin launched its first flagship product: the Therapin Nasal Strip, also known as Singapore’s First Nasal Strip. While nasal strips have long existed globally, few in Singapore recognized their full potential—not just as a remedy for sinus relief or nasal congestion, but as a performance-enhancing tool for sport, sleep, and everyday life.
Therapin identified a gap in the local market and reimagined the nasal strip from the ground up. Unlike standard pharmacy brands, Therapin’s strips are engineered for versatility, comfort, and durability. Each strip is made with medical-grade adhesive for a secure fit during physical activity and features skin-friendly materials for all-day and overnight comfort.
At the heart of the product lies its innovative science: a spring band embedded into an adhesive layer. When applied across the bridge of the nose—just above the nostrils—the band gently lifts the skin, opening the nasal passages and improving airflow. This simple mechanism enhances oxygen intake, supporting better performance, reduced fatigue, and improved mental clarity.
Designed for Everyone, Built with Insight
What sets Therapin apart is not only its thoughtful design but its commitment to understanding real-world needs. From day one, the Therapin team has taken a hands-on approach—going door to door, gathering feedback, and listening to customers to continuously improve the product. This deep-rooted customer focus is a hallmark of the brand and a key part of its evolving story.
Anchored in Community and Expertise
Therapin’s holistic approach extends beyond product development. Through partnerships with experts like Luke Tan, founder of the Free Human Project, and brand ambassador Alicia (@_tiaraalicia), the brand bridges physical performance and inner well-being. Both individuals embody Therapin’s philosophy in their lifestyles—using breath as a tool for strength, clarity, and balance. Therapin’s dedication to education and transparency clearly outlines how its product connects to a larger philosophy of mental wellness, resilience, and everyday vitality.
Ambassador in Focus: Alicia
Alicia’s partnership with Therapin began in early 2025 and was, in her words, an “instant fit.” As someone who leads an active lifestyle—balancing strength training, Pilates, and long-distance running—she understands firsthand the critical role that clear, efficient breathing plays in both performance and recovery.
What truly resonated with Alicia was Therapin’s mission to reshape the way performance tools are perceived. Rather than promoting a "hardcore-only" mentality, the brand champions a more inclusive, supportive approach—one that aligns closely with Alicia’s own philosophy as both an athlete and a coach. For her, Therapin represents more than just physical enhancement; it’s about helping individuals feel empowered in their bodies without shame or pressure.
We had a chat with Alicia about her personal journey with breathwork, mental wellness, and performance. She opens up about how Therapin supports her both on and off the track, and why she believes breath is the missing link between physical strength and emotional clarity.
RUNSG: Tell us more about yourself and what you are currently involved in?Alicia: I’m a personal trainer and wellness coach based in Singapore, and I’m also an ambassador for the Standard Chartered Singapore Marathon 2025. Right now, I’m training for my first full marathon, which has definitely been a huge physical and mental challenge. Outside of my own training, I work mainly with women through strength training and lifestyle coaching—helping them build real confidence both in and out of the gym.
RUNSG: What are your most notable or memorable achievements as a coach or athlete?
Alicia: Honestly, one of my proudest moments was being able to sponsor four of my long-time clients to run their first all-women’s race together. They’ve trained with me for years, and seeing them take on something that bold was a really full-circle moment.Personally, becoming an SCSM ambassador and training for my first marathon is a big milestone for me too. It’s something that’s been on my bucket list for a while, and while I haven’t crossed the finish line yet, just committing to the process feels like a win in itself.
RUNSG: Why did you decide to partner and be a Therapin Ambassador?
Alicia: What I really appreciate about Therapin is that it’s functional, but also deeply mindful of the real
challenges people face—especially women. A lot of the women I coach, including myself, can sometimes hold back from using tools that might make them stand out or seem “extra” during training.But the truth is, performance tools like Therapin help us train more efficiently and feel more in control, especially when it comes to something as fundamental as breathing. It’s not about pushing harder for the sake of it—it’s about giving yourself permission to train smart, not just tough. That shift in mindset is something I’m always trying to encourage in my coaching, and Therapin supports that without overcomplicating it. That’s why working with them genuinely feels like a partnership that reflects what I believe in.
As an athlete who understands the value of self-awareness, Alicia brings a refreshing, authentic voice to the Therapin community. Her insights offer a window into how intentional breathing can unlock not just stronger runs—but a stronger sense of self.
Therapin continues to redefine what it means to live well—by starting where it all begins: with breath. Through innovative products, holistic partnerships, and a growing community, the brand is equipping individuals everywhere with the tools to breathe deeply, live mindfully, and thrive fully.
This is wellness, one breath at a time.
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