adidas: New Pulseboost HD Winterized for All-Weather Urban Runners

adidas launches the Pulseboost HD Winterised, the latest update in their Boost technology.

BY | UPDATED 2 WEEKS AGO

Photo adidas Singapore
Words Lionel Kong

An update in adidas’ Boost technology and weatherproofed design makes the new Pulseboost HD a likely hot seller for the final months of the year.

Sitting lower to the ground than previous-generation designs, the Pulseboost HD running shoe is designed with a grippy outsole and form-fitting uppers to keep up with sudden stops, jukes, and quick changes in direction.

The brand states that the shoe’s new Adaptive Traxion outsole, developed by international rubber and tyre maker Continental with the help of artificial intelligence, gives maximum grip to quickly change direction on any surface, dry or wet.

The Ballistic Nylon upper is given a water repellent treatment with warm lining and reflective materials that allows the runner to stay protected during runs on cold and wet days.

When given the brief to design the Pulseboost HD, the designers started by breaking down the elements of running in a city, namely position of the foot. They found that urban runners are more on their forefoot than midfoot. Computational design and insight from key urban runners were evaluated to create the final Pulseboost HD.

Pulseboost HD Winterized is available at adidas.com/feeltheboost, via the adidas app, and in adidas stores island-wide.



RUNSG

RUN Singapore aims to be a complete resource for Singaporean runners and marathoners of all ages and abilities. With its continuing efforts, the website seeks to uncover the latest news, information and expert advice to motivate runners to run efficiently, train intelligently and lead a balance life. If you have enjoyed a good read with RUN Singapore magazine, be enticed further as we unleash more running content to feed your running needs.

YOU MAY LIKE

YOU MIGHT ALSO LIKE

Comment (0)

RUN Singapore is the first flagship title created by Bold Ink Magazines in 2012. Positioned as the only running magazine in Singapore, the publication has since built its strong reputation within the running/sports industry. With almost 80% of all leading sports brands advertising with the magazine and a fast growing subscriber base, the publication is set to be the leading running magazine in the region.

CONNECT WITH US

Bold Ink Magazines Pte Ltd
8 Kaki Bukit Avenue 1
#01-01/02 Singapore 417941
www.boldink.com.sg

Email: enquiry@runmagazine.asia

MY ACCOUNTS