adidas Pure Boost ZG Prime

A successor of the adidas Ultra Boost


With a low-key launch in Singapore earlier in 2016, the adidas Pure Boost ZG Prime is the successor of the Ultra Boost.


The proprietary Boost midsole that forms the backbone of the adidas running shoe line-up has been combined with the Primeknit upper, purportedly to give a fit that feels like an extension of your own feet.

Made of TPU, the Boost foam of the midsole is three times more resistant to temperature and humidity changes than EVA foam, retaining its shock absorption and rebound properties across long distances. It’s a proven component and the shoe doesn’t feel flat even after pounding the pavement for a whole hour over a 10km run.


With a 10mm heel drop, it is slightly lower at the rear end than traditionally thick-heeled shoes built for heel strikers. The outsole is durable despite looking soft and pliable, delivering a solid grip on both wet and dry tarmac. It won’t hold up in off-road conditions though, and to be fair this is strictly a road shoe anyway.

The black pair that we were sent for review looked plain and nondescript at first glance, but we soon discovered that it is all in the details. The Primeknit upper features a very intricate weave that stretches just the right amount to accommodate your feet as it expands upon landing and also with distance. The moulded heel counter keeps the shoe secure with no sideways slip.


Point a light at the shoe in the dark though, and it becomes a glittering, reflective light show. Reflective fibres weaved into the upper shine like stars. The section where the traditional three stripes of the adidas brand is usually displayed across the side shines with a different weave pattern, giving the shoe a totally different aesthetic when used at night, under lights.

There are no surprises with the shoe’s performance, and it’ll work both with and without socks as the Primeknit does a good job of keeping the shoe snug on your foot without chafing, and ventilation is pretty awesome as well. Another cool benefit is that the minimalist styling allows you to wear it like a casual show without looking overly sporty.


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