AIA Glow Festival attracts sell-out crowd

The inaugural festival sets a new benchmark for experiential events.


Words and Photos AIA Glow Festival 2019

The AIA Glow Festival saw a total of 15,000 participants take a break from the stresses of their busy urban lifestyles to focus on their own physical and emotional well-being.

Conceptualised as a wellness festival that encourages participants to hit the pause button and just be in the moment - the AIA Glow Festival provided a utopia of unique and picturesque thematic zones to relax and unwind - both physically and mentally.

The specially curated festival programming brought together modern day essentials of living a healthy and happy life and kept participants engaged and entertained from day to night.

Celebrity yogis including Laura Kasperzak and Marysia Do kickstarted the morning's activities by leading the highly anticipated mass yoga sessions at the Grand Cupola, a strikingly beautiful 1,600 sqm structure designed exclusively for the festival by renowned South African artist Carin Dickinson.

In addition to the celebrity yoga sessions, participants were spoilt for choice, with a wide range of yoga classes, talks, and workshops that were catered to all levels from beginners to experts, giving everyone an opportunity to be involved.

A definite crowd favourite, the AIA Marketplace was a hit with fervent foodie fans. 9 local F&B partners served up a wholesome menu of savoury and dessert creations such as acai bowl, smoothies and shakes by JUJU Bar and The Acai Collective, Dumpling Darlings, Don Ho, El Tardeo, Fill A Pita, Shake Farm, Three Buns by Potato Head and Scrambled.

The 5km Charity Fun run in the afternoon garnered over 10,000 participants, all coming together to raise a total of SGD 100,000 for the AIA Centennial Fund, a charity that supports over a hundred families in need from Children's Wishing Well.

Patrick Teow, Chief Executive Officer of AIA Singapore, said: "The AIA Glow Festival gave us the perfect opportunity to celebrate our Centennial year by bringing together valuable stakeholders - our customers, employees, financial representatives, together with all their families as well as the wider community - with uniquely curated activities to enhance their well-being. To top it off, we're excited to announce that the 5km Charity Fun Run successfully raised a total of S$100,000 for the AIA Centennial Fund. Launched earlier this year, the fund is dedicated to supporting 100 children and families from our adopted charity, Children's Wishing Well, to enable them to live healthier, longer and better lives."


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